- When was the last time marketing sat down to specifically improve its top three marketing programs?
- When was the last time, sales management took the top three clients in each territory to lunch?
- When was the last time you promoted your three top suppliers?
How do we create a mentality and culture of continuous action? Simple, don't think, just pick something and get it done this week. All too often we get stuck in a mentality of trying to figure how to improve everything at once, instead of tasking a bunch of good people with three things to do by the end of the week.