I have tried to frame OPM as a methodology, a framework, a process in which the focus is upon creating value with the customer in mind. Where Financial Performance Management strives to improve the budget development and budget management processes to enhance shareholder value, OPM takes us beyond the constraints of the financial mindset. We need to look at the processes and initiatives that drive customer value creation. Processes and initiatives like sales and marketing, operations, supply chain, pricing and discounting, etc.
It is clear these two legs (OPM & FPM) must work together, and one should not take priority at the expense of the other. All to often our budgetary process becomes our measure of success, even though it is a lagging indicator. Where OPM becomes particularly valuable is that if we are building customer value correctly, it leads to greater financial results. Are we better off to hit our budgets in a year when the market was wildly successful? If the market grew at 10%, yet one grows at their budgeted 8% - was management successful?